About us

About Sois.Hair

SOIS.HAIR was born from my own hair journey.

Years ago, before my graduation, I decided to bleach my hair. What was supposed to be an exciting moment quickly turned into frustration. My hair became extremely dry, damaged, difficult to manage, and stopped growing the way it once had.

I have always had thick, abundant hair, so watching it lose its strength and health was heartbreaking. For years, I searched for products that could give my hair the hydration it truly needed. I wanted softness, shine, and healthy-looking hair, but finding products that worked for me was not always easy.

That experience led me to learn more about hair care, ingredients, and what truly helps dry hair over time. Every SOIS.HAIR formula is thoughtfully crafted with ingredients selected to help improve hydration, softness, and manageability without leaving the hair feeling heavy.

What started as a personal struggle eventually became a passion. In 2019, I launched my first hair care brand in Colombia, where I gained valuable experience helping customers care for their hair and better understand their hair needs.

As the years passed, I dreamed of creating a brand in the United States that reflected my own journey, values, and vision for healthier hair.

In 2024, SOIS.HAIR was born. After two years of planning, learning, and building, I am proud to officially launch the brand in 2026.

I truly believe that God allows every challenge to teach us something valuable. Looking back, what once felt like a setback became the beginning of a dream I never imagined would become reality.

SOIS.HAIR was created for people who struggle with dry hair and are looking for a simple routine focused on hydration, softness, and healthy-looking results.

I believe healthy hair is a journey. It takes patience, consistency, and the right care.

Thank you for being part of mine.

Maye Borre
Founder & Owner, SOIS.HAIR
St. Louis, Missouri, USA